Easy chain now in Freiburg / fighting prices, less service.
green plastic shopping baskets, as tall as the supermarket shelves, staff in bright green T-shirts - that is for the Fribourg drug users so far not the usual pharmacy setting. But perhaps it could be in the future. On the first weekend in Freiburg Hauptbahnhof Easy-pharmacy in the city the company has officially started. Behind this is a kind of franchise. Easy positioning itself in the market especially at the low price. This can be seen in the industry also critical.
"I was the concept convinced to offer namely customer medication at the lowest possible prices, even disappear when doing certain services," Mark Vivell says (38), the operator of the new Easy-Pharmacy in Bismarck Allee 13 in the Freiburg main station, to his motives . "I was also irritated the site is here with the high frequency. And all frank:.. If I had not done it, had another an Easy-pharmacy opened in Freiburg, "he adds Vivell is independent since 2002, pharmacists He was also the Jahn-pharmacy in the Black Forest Road 146th
is now, he has with a total of 300 square meters Easy Apotheke a second income created. In Germany, a pharmacist since 2004, leading up to four branches. "But enough for me once my two," says Vivell. The re-opening an exhausting process was. In the Easy-pharmacy he now employs nine employees in the Jahn-Pharmacy And there are eight Vivell had something to fight in the future. "Some of my customers I could in my other pharmacies to make the Easy-prices, but we can not. "At Easy aware of certain services would disappear, as the supply of drugs directly to the bedside, as is customary in the Jahn-Pharmacy at no additional cost, if necessary. There need to explain it Vivell also to his pharmacist colleagues. Their association in Stuttgart Easy Strategy provides, "more critical" as a spokeswoman tells upon request.
Easy in 2004, first started as a pure mail order pharmacy. Since 2006, opened the Hildesheim-based company in cooperation with independent pharmacies discount pharmacies in Germany. So far, a total of 59 such establishments in the launch went - in October and one in Emmendingen. Easy advertises Vivell so loud that all all-the-counter products there at least five percent below the indicative pharmacies selling price of the manufacturer to Lauer tax (AVP) can be had. For prescription drugs price variations are excluded by law. A sample showed: In a "conventional" Pharmacy in the vicinity of Freiburg Bertoldsbrunnen yesterday cost
a 20-pack € 5.28 Aspirin, in the new easy-pharmacy, they could be had for 4.22 €.
"We see this discount ambience of medicines tend to be critical," said Carmen Gonzalez, spokeswoman for the state pharmacists' association in Stuttgart. According to the Association should Drugs are not marketed aggressively on price, or threaten the consumer risk.
In Freiburg there are about 70 pharmacies with about 380 employees. According to the Association of the typical annual income of a pharmacy is 75 000 euros. We observe an increase in general a branch holding as "Four control," said Carmen Gonzalez. Which are more lucrative. In Freiburg, have recently been on the pharmacy door Zähringer, Bernhard Strasse 2, and Blaise pharmacy, Zähringer Strasse 332, merged.
Source: http://www.badische-zeitung.de/freiburg/apotheke-mit-supermarkt-flair
09th December 2010
Published in the print edition of the Badische Zeitung.
by: Holger Schindler
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